BNP Paribas Cardif worldwide

BNP Paribas Cardif worldwide

Strong positions in Europe, Asia and Latin America

As our European foundations grow through global partnerships and a diversification of the offer, we are entering and developing business in emerging markets through joint-ventures in savings, as well as marketing accords or long-term agreements in protection insurance. In every case, the remains true to a fundamental principal: capitalize on best practices and local successes to share them with our partners in order to serve the interests of the end customer.




Present in 23 countries, BNP Paribas Cardif continues to consolidate positions and develop strategic partnerships with considerable potential.
BNP Paribas Cardif in Europe

In Europe, where the bancassurance market first developed, BNP Paribas Cardif is now present in 23 countries. In a region where there are disparities between North and South and between mature and emerging countries, the company continues to consolidate positions and develop strategic partnerships in Central Europe, which offers considerable potential. Italy and Turkey are two countries that illustrate BNP Paribas Cardif's success in becoming a top-tier player.

BNP Paribas Cardif Europe

*source: internal BNP Paribas Cardif survey based on revenue as at 31/12/2010, published in competitors' corporate literature.

 BNP Paribas Cardif in Europe :

Deep European roots

BNP Paribas Cardif began its international development in Europe in 1989, first expanding into Italy, Spain and Belgium. In 1991, the acquisition of Pinnacle, a leader in creditor insurance in the UK, gave us a foothold across the Channel.

These European foundations have steadily been strengthened with new operations in countries with generally mature markets. In 1996, BNP Paribas Cardif began to deploy in Central Europe, first in the Czech Republic and Poland, followed by Slovakia (2000) and Hungary (2002), Romania and Bulgaria(2006), Ukraine, Croatia, Norway, Denmark and Turkey (2007). Business in these recently launched operations revolves mainly around protection insurance.

With gross domestic product growth of 8 percent in 2010 and a population of over 70 million the Turkish market harbours tremendous growth potential.

Italy: a second domestic market for BNP Paribas Cardif

The acquisition of BNL* by BNP Paribas and UBI Assicurazioni by BNP Paribas Cardif made the company 1 of the top 5 players in the Italian market.


Already active in seven countries in the zone for over a decade, we enjoy top-tier positions and strong recognition as a leading insurance partner.
BNP Paribas Cardif in Asia

Asia is a strategic region for BNP Paribas Cardif. Already active in seven countries in the zone for over a decade, we enjoy top-tier positions and strong recognition as a leading insurance partner. Building on strategic long-term agreements with banking industry leaders, BNP Paribas Cardif aims to be one of the top three players in bancassurance.

BNP Paribas Cardif Asia

BNP Paribas Cardif in Asia :

 Strategy tailored to local contexts 

To adapt to this diverse array of distinctive features, BNP Paribas Cardif has teamed up with major local banks, forming joint-ventures. In addition to the strategic and marketing benefits, this approach secures long-term access to distribution channels.

This strategy has been executed in most of the countries in BNP Paribas Cardif's Asian footprint: in South Korea with Shinhan Bank, in Taiwan with TCoB, in Vietnam with Vietcom Bank. Joint-ventures include distribution agreements for at least ten years, with priority or exclusive access to the branch banking network.

In addition to these long-term partnerships, BNP Paribas Cardif pursues a selective approach to the market, providing expertise in segments with strong added value. This is the case in creditor insurance, where BNP Paribas Cardif is a leader in Japan and Taiwan, protection products (death, disability, health, job loss, etc.) and savings products with guaranteed yield or unit-linked vehicles (structured funds), which are more profitable than conventional life insurance savings.

Japan celebrates a decade of growth

Ten years after entering the Japanese market, BNP Paribas Cardif now counts 54 banks and 24 financial institutions among its partners. In addition to creditor insurance, the business is now focusing on personal protection.

Latin America

We have forged partnerships with leading retail chains while significantly diversifying our range of protection products.
BNP Paribas Cardif in Latin America

BNP Paribas Cardif invented its own insurance model in Latin America. Integrating the distinctive features of local markets and the dynamic economies of different countries in the region, we have forged partnerships with leading retail chains while significantly diversifying our range of protection products. This expansion strategy now serves as a model for other regions.

BNP Paribas Cardif Latin America

BNP Paribas Cardif in Latin America :


Exponential growth

A true trailblazer in Latin America, BNP Paribas Cardif has been diversifying in protection insurance for several years. "We've always sought to multiply our distribution reach beyond bank branches, selling our products through telemarketing, retail chains, car finance providers and new digital channels with the Web and ATM machines," notes Francisco Valenzuela, Head of Cardif in Latin America. To meet the expectations of these different channels, BNP Paribas Cardif rapidly enriched its offer in personal and property protection insurance. Thanks to the development of other categories of cover, creditor insurance now accounts for just 65 percent of protection insurance, compared with 92 percent in 2004.

 Extended warranties were a major segment for BNP Paribas Cardif in 2010 (including white goods like refrigerators, cookers or washing machines, as well as brown goods like TVs and hi-fi equipment). This product is now No. 2 in Chile and No. 3 in Brazil in this segment.


Local partners choose BNP Paribas Cardif for its expertise and ability to oversee the entire marketing and sales process for insurance products in every region across Latin America. "We're involved at every link in the chain, from product design to after-sales, including sales force management," says Francisco Valenzuela. "Our staff convert our partners' employees into talented insurance sales people." This involvement integrates customer service management, training and sales staff motivation. Another key component in the strategy is the exchange of marketing best practices across different countries.